I'm a versatile brand-focused designer with background of architecture based in Saigon
Driven by my philosophy “Insight before creativity” I approach branding with commitment, curiosity, innovation, and the conviction that design is most impactful when grounded in a solid strategy. I partner with brands not only to imagine their future but to shape it into reality.
Strong strategy: It is about making observations and defining the questions.
Contextual creativity: It is not about decorating, but solving and touching.